Privacy Policy | The Chedi Private Residences

Introduction

Al Seeb Real Estate Development L.L.C is committed to protecting your personal information and respecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website, chediprivateresidences.com, and interact with us regarding The Chedi Private Residences project.

We comply with UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL) and all applicable data protection laws.

Information We Collect

We may collect and process the following categories of personal information:

Identification Details

Name, nationality, date of birth, and identification documents (passport, UAE ID, etc.)

Contact Information

Email address, phone number, mailing address, and communication preferences

Financial Information

Bank account details, payment method information, and transaction history for property transactions

Communication Records

Email correspondence, inquiry forms, viewing appointments, and support interactions

Website Usage Data

Browser information, IP address, pages visited, time spent on site, referrer information, and cookies

Marketing Preferences

Consent status for newsletters, promotional communications, and marketing materials

How We Use Your Information

We use the information we collect for the following purposes:

Processing and fulfilling property purchase agreements and Sales and Purchase Agreements (SPAs)
Responding to your inquiries and providing customer support
Sending marketing communications and promotional offers (with your consent)
Personalizing your website experience and improving our services
Analyzing website usage patterns to understand user behavior
Ensuring legal compliance with RERA, AML (Anti-Money Laundering), and other regulatory requirements
Preventing fraud and ensuring security of transactions
Scheduling viewings, tours, and other property-related activities

Data Sharing and Disclosure

We may share your personal information with:

Chedi Hospitality and GHM Hotels affiliates for brand-related services
Authorized agents and sales partners representing The Chedi
Professional advisors, including legal, financial, and tax consultants
Government authorities, including Dubai Land Department (DLD) and RERA
Service providers assisting with website functionality, payment processing, and customer support
Financial institutions for payment verification and processing

We do not sell, rent, or trade your personal information to third parties for marketing purposes. Any sharing is done in accordance with applicable laws and only when necessary.

Data Security and Retention

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements.

Your Rights

Under the PDPL and applicable data protection laws, you have the following rights:

Right to access your personal information
Right to correct inaccurate or incomplete data
Right to request deletion of your data (subject to legal obligations)
Right to restrict processing of your information
Right to withdraw consent for marketing communications at any time
Right to lodge a complaint with the relevant data protection authority

Contact Us

For questions about this Privacy Policy or to exercise your rights, please contact:

Al Seeb Real Estate Development L.L.C
Office 404, Bay Square 2
Dubai, UAE
P.O. Box 392236
Email: info@seeb.ae
Phone: +971 4 455 9300